Privacy policy

Last updated: 23 April, 2026

This Privacy Policy describes how Go Baby ("we", "our", or "us") collects, uses, and protects your personal information when you visit or make a purchase from https://gobaby.pk/.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

Personal details such as your name, phone number, email address, billing address and shipping address.
Order information such as products purchased, payment method, order history and delivery details.
Technical data such as IP address, browser type, device information, time zone and browsing behavior on our website.
Communication data such as messages, emails, customer support inquiries and WhatsApp communications.

2. How We Use Your Information

We use your information for the following purposes:

To process and deliver your orders.
To provide customer service and respond to inquiries.
To send order updates, confirmations and delivery notifications.
To improve our website, products and customer experience.
To prevent fraudulent transactions and maintain website security.
To comply with legal obligations.
To send promotional offers, updates or marketing messages where permitted by law.

3. Payment Information

We do not store your full debit card, credit card or bank payment details on our servers. Payments are processed through secure third-party payment service providers or Cash on Delivery (COD), depending on the payment option selected at checkout.

4. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to improve website functionality, understand user behavior, save preferences and enhance your shopping experience.

Cookies may be used to:

Remember your cart and session details.
Analyze website traffic and performance.
Provide relevant advertising and remarketing.

You can choose to disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

5. Sharing of Information

We may share your information with trusted third parties only when necessary, including:

Courier and logistics partners for order delivery.
Payment service providers for transaction processing.
Website, analytics and marketing service providers.
Legal or regulatory authorities when required by law.

We do not sell, rent or trade your personal information to third parties for their independent marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, tax, fraud prevention and customer service requirements.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable law, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information, where applicable.
Opt out of promotional communications at any time.

To exercise any of these rights, please contact us using the details provided below.

9. Children's Privacy

Our website is intended for use by parents, guardians and adult customers. We do not knowingly collect personal information directly from children. If you believe that a child has provided personal information to us, please contact us so we can take appropriate steps.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or policies of those third-party websites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. Your continued use of the website after any changes are posted constitutes your acceptance of those changes.